BroadAspect chooses X-IO’s performance and hybrid storage ISE models to both underpin and resell its growing cloud service offerings

Colorado Springs, US, 3 March 2014 – Storage industry innovator X-IO Technologies today announced it has been selected by end-to-end services provider BroadAspect to underpin its hosted cloud service offerings including broadband, Voice over IP telephony (VoIP) and cloud application hosting.

With an ever growing demand for high performance production storage and tens of thousands of users on its cloud infrastructure, BroadAspect’s existing, aging, storage infrastructure was experiencing capacity and reliability issues. As both a customer and reseller of its storage, BroadAspect needed a storage provider that could deliver a high performance, high capacity solution with low Total Cost of Ownership (TCO) to ensure its own margins were met.

After evaluating the market, it picked X-IO’s ISE 200 series and the flash-enabled ISE 700 series hybrid storage systems. As well as providing unmatched performance, value, resilience, unlimited scalability and an industry-leading five-year warranty, X-IO came out on top for being able to deliver the margins required by BroadAspect.

In fact, the cost per TB, watt per TB and the TCO offered by X-IO’s solutions provided the best Return On Investment (ROI) in the industry. Importantly for BroadAspect, the solution also provides a predictable experience, crucial for business continuity and competitiveness in the hosting market.

Nick Ellermann, CTO, BroadAspect, explained: “When going through the tendering process we found X-IO was refreshingly honest about its solutions and what it could do for us. In fact, X-IO was very understated about the results we would achieve. All of the solutions are exceeding our expectations.”

“Being an end user, cloud provider and a reseller puts BroadAspect in a unique position and as a result we need a reliable storage solution as our foundation. We were looking for a solution that would provide us with usable features, ultimately contributing positively to how we do business. X-IO’s unique ‘Zero Touch’ approach is just one of these features saving us time and money. Not to mention the five-year warranty, which has significantly reduced our storage costs. This means that we can continue to grow and service our growing customer base, safe in the knowledge that we are fully supported by a high performance storage solution.”

With a foundation based on reliability, performance and scalability, X-IO’s Intelligent Storage Element (ISE) radically optimizes price and operational efficiency. Backed by years of development and research, X-IO’s ISE solves real-life storage problems and ensures business continuity of mission critical applications. X-IO’s disruptive storage technology delivers greater efficiency to customers using less equipment and at a lower cost.

Blair Parkhill, Marketing Vice President, X-IO, concluded: “As the cloud provider market continues to grow at rapid rates, it is clear that storage products need to deliver predictable performance while allowing 100% of the capacity assets to be used without any degradation of performance, a problem all storage in the industry today is faced with – except X-IO. It is this type of technology that allows cloud service providers like BroadAspect, to differentiate themselves in the market, while protecting margins.”

About X-IO
X-IO Technologies is the only hardware company to have solved some of the fundamental challenges of Enterprise Storage. X-IO’s Intelligent Storage Element (ISE) architecture, invented as a division of Seagate Technology, addresses the demand of customers for long duty cycle storage, the demand of 100% capacity utilization without loss of performance, and uniquely does not require service intervention during its lifetime.

Based in Colorado, the organization has offices throughout North America, Europe, Asia, the Middle East and Africa and has a proven installation of over 6,000 units across in excess of 1,200 customers worldwide.

About BroadAspect

BroadAspect is a service provider focused on delivering broadband; hosting and voice solutions for small and medium sized commercial enterprises. The company has a number of Managed Fiber Optic business solutions, which scale from 50 Mbps to 1 Gbps, allowing it to offer a comprehensive set of managed infrastructure solutions. BroadAspect’s unique offerings enable its customers to take advantage of scalable public and private cloud technologies that drive down IT cost and accelerate customer deployments.

Since it was founded in 2001 BroadAspect has consistently expanded its service offerings and market reach with its fiber rich metro network serving the mid-Atlantic region of Northern Virginia, Maryland and Washington DC as well as servicing a worldwide cloud user base.


Touchdown PR
Emily Gallagher / Laura White
+44 1252 717040

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