Proven leadership talent to spark a drive to capture a larger share of the rapidly evolving
data storage market

Colorado Springs, CO, and London, UK, July 9 2015 – X-IO Technologies today announced it has appointed five new members to its Executive Team, including:

Mark Zeller as Vice President, North American Sales. Zeller will leverage his proven industry expertise of the end-user and channel communities to underpin X-IO’s rapid growth in virtualized environments.

Other key appointments to X-IO’s Executive Team include:

  • Bill Alexander joins as Chief Financial Officer (CFO)
  • Steve Ashurst, joins as GM EMEA
  • John Grover, joins as Vice President Human Resources
  • Ellen Rome, joins as Vice President of Field Enablement and Demand Generation

X-IO also announced that it has recruited Diamond Lauffin of The Lauffin Group, previously co-founder and sales EVP of Nexsan, as Chief of Channel strategy and Execution. Lauffin will work with X-IO’s executive team to drive its commitment to its channel program and the success of its channel partners.

Commenting on the new appointments Bill Miller, Chairman and Chief Executive Officer at X-IO, said: “X-IO is in a strong position from which to pursue leadership in the rapidly evolving storage industry where flash, cloud, and the software defined data center are rapidly changing the landscape. X-IO has unique core technology and engineering strengths, a valuable intellectual property portfolio, a product portfolio with industry-leading price/performance/reliability, and a strong product development pipeline to the storage marketplace. This is reflected in the proven strength of these additions to our leadership team. We continued to innovate our solutions with the introduction of our third generation architecture and the introduction of our all-flash array; both solutions which launched this year shows how adaptive, balanced and simple X-IO solutions are. Talented individuals are at the heart of X-IO and are crucial to our long-term growth and direction.”

Mark Zeller joins as VP North America Sales

Zeller has over 31 years of experience in technology industry sales and marketing, 19 years of which were in a number of key roles at EMC including Regional Vice President, US West. With an abundance of experience in technology sales roles, Zeller will leverage his expertise to build and develop X-IO’s sales team and channel and accelerate X-IO’s growth across North America.

Bill Alexander joins as Chief Financial Officer (CFO)

Alexander, previously served at Configuresoft Inc, acquired by EMC in where, as CFO he was a key member of an executive team who grew the company through several rounds of venture capital funding and successful exit.

Steve Ashurst joins as General Manager EMEA

Ashurst has over 17 years experience in the storage industry and joined X-IO from his previous role as Business Development Manager at Sepaton. Ashurst brings an abundance of experience including rapid business growth and European start-ups to the X-IO EMEA team. Steve will be key in the continued development of X-IO’s partnerships.

John Grover joins as VP of Human Resources

Grover is a seasoned business leader with over 25 years of proven success developing and leading high performing organizations and teams. Grover specializes in entrepreneurial startup, turn-around, and privately held companies in hyper-competitive environments where speed, innovation, and the ability to outsmart larger competitors are essential.

Ellen Rome joins as VP Field Enablement and Demand Generation

Previously VP, Strategic Alliances and Business Development STORServer, Rome joins XIO as VP of Field Enablement and Demand Generation. Rome has over 30 years of experience in leading sales and marketing teams in channel development and lead generation.

Bill Miller, “With the release of exciting new products, combined with these executive team appointments and a strengthened commitment to the success of our channel partners, X-IO are now positioned to lead in the fast-changing storage marketplace. With an increased demand for our price/performance leading all-flash arrays and the emerging trend for ultrareliable hardware to underpin Software Defined Storage, X-IO is now executing at a new invigorated pace.”

About X-IO

X-IO Technologies, with its Intelligent Storage Element (ISE) architecture, has solved some of the fundamental challenges of enterprise storage for virtualized environments. ISE addresses the demand of customers for storage that delivers consistent performance, simplified, hypervisor integrated management and true zero-touch reliability in VDI, OLTP and BI-DW environments. X-IO ISE G3 delivers 100 percent performance even at 100 percent capacity utilization with unmatched price/performance, simplicity, and reliability that supports the industry’s only 5-year warranty.

Based in Colorado, the organization has offices throughout North America, Europe, Asia, the Middle East, and Africa.

Media Contacts:

Liem Nguyen/ Emily Gallagher
Touchdown PR
US: 510 701 1902
UK: 01252 717 040

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